The Remote Work Tribe Podcast: Rand Fishkin


In this episode of the Remote Work Tribe podcast, I chat with Rand Fishkin, Co-Founder and CEO at SparkToro. We discuss his processes for creating content, his views on marketing attribution, investing in brand efforts, and much more.

Episode timestamps:

  • What does his content creation process look like? (1:05)
  • Where does Rand consume content? (2:45)
  • What is marketing attribution? (4:30)
  • How is attribution evolving now? (6:00)
  • How to invest in Meta and Google ads with the attribution dilemma. (8:20)
  • Why investing in brand matters (not just ads). (11:25)
  • What should reports look like when you are experimenting with brand exercises? (14:55) 
  • How to manage up in the attribution experimental landscape. (20:40)  
  • Rand’s views on AI. (23:55)
  • What’s exciting about ML and AI for Rand today? (27:00)
  • What should marketers think about AI? (29:20)
  • Rand’s take on AI-generated content. (30:40)
  • Lightning round questions. (32:00)

We hope you enjoy it!

Links mentioned on the podcast

By Sebastian Cuervo