In this episode of the Remote Work Tribe podcast, we chat with Jon Steiert, Senior Content Marketing Manager at NetLine. We discuss the importance of doing original and in-depth research, the effort it takes to create such content, content marketing trends, his views on using AI, and more. Episode timestamps: Where does Jon see the content marketing industry heading? (0:30) What is the...
In this episode of the Remote Work Tribe podcast, we chat with Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios. We discuss his views on using AI efficiently, the processes he has built around new technologies, and practical AI applications to improve your content strategy. Episode timestamps: How does Andy approach AI at a high level? (1:00) Using personas...
In this episode of the Remote Work Tribe podcast, we chat with Tom Shapiro, founder and CEO at Stratabeat, Inc. We discuss hiring best practices, how to set up systems and find the right people for your business, the importance of testing, mindset shifts to grow your agency, and more. Episode timestamps: How did Tom start his company? (1:00) Growing Stratabeat and his process to make those...
In this episode of the Remote Work Tribe podcast, we chat with Chris Cunningham, Founding Member of ClickUp and Head of Social Marketing. We discuss social media processes, building a culture of experimentation, supporting your team, why copying your competitors may not be a good idea, and more. Episode timestamps: How did Chris stumble onto TikTok? (0:45) Was there any internal resistance to...
In this episode of the Remote Work Tribe podcast, we chat with Carrie Kerpen, Founder of The Whisper Group. We discuss remote culture, agency culture, moving from in-person to remote, selling an agency, and more. Episode timestamps: Interesting projects Carrie is working on. (1:30) How did Carrie know she was ready to sell her agency? (2:53) The impact of the pandemic on her decision to sell the...
In this episode of the Remote Work Tribe podcast, we chat with Brian Casel and Matt Pritchett about AI use cases, challenges, and opportunities. We discuss current ways to use AI to optimize your work, tasks where AI does not produce great quality answers, the nature of AI as a helper rather than a human replacement, potential future scenarios, and more. Episode timestamps: How are Brian...
In this episode of the Remote Work Tribe podcast, we chat with Chris Mercer, Co-Founder at ProfitSchool, MeasurementMarketing.io, and MeasureSummit. We discuss management strategies and systems, the importance of understanding capacities and capabilities, being open to the possibility of being wrong, and much more. Episode timestamps: Interesting projects Mercer is working on. (0:40) Intro...
In this episode of the Remote Work Tribe podcast, we chat with William Chia, VP of Marketing at Styra. We discuss ABM marketing, navigating organizational change at scale, the importance of company retreats and unstructured time, showing up candidly to build connections with your team, and more. Episode timestamps: Interesting projects William is working on these days. (0:35) Moving from a...
In this episode of the Remote Work Tribe podcast, we chat with Ben Taylor, a YouTuber most commonly known as Pleasant Green. We discuss how he produces videos, the processes he has in place to find inspiration, other creators he looks up to and includes in his creative work, creating a team, and much more. Episode timestamps: Ben’s initial idea for the YouTube channel. (0:50) How does he...
In this episode of the Remote Work Tribe podcast, we chat with Bernard Huang, Founder at Clearscope. We discuss the evolution of SEO, the importance of understanding Google’s agenda, how copy-cat content is a nuanced dilemma, the underrated importance of content positioning and much more. Episode timestamps: How has SEO evolved in the last five years? (1:08) How has this SEO evolution had an...