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In this episode of the Remote Work Tribe podcast, we chat with Liz Joly, Marketing Lead at Focus Lab. We discuss using AI systems for brand guidelines, distribution, and differentiation in a saturated, noisy environment, encouraging authenticity, and overcoming the cringe factor, among other topics. Episode timestamps: One of the most exciting things Liz is working on these days...
In this episode of the Remote Work Tribe podcast we discuss the five most common messaging mistakes founders make and how to fix them. Episode timestamps: Mistake 1: No clear messaging wedge. (1:49) Mistake 2: No social proof above the fold. (3:13) Mistake 3: Using FAQs as filler instead of objection fillers. (4:04) Mistake 4: Vague non-empathy language. (5:24) Mistake 5: Hiding your pricing in...
In this episode of the Remote Work Tribe podcast, we chat Arik Hanson, social media consultant for mid-sized and large companies. We discuss the importance of advocacy programs, the power of authenticity, social media platforms that are vital for brands today, AI influencers, and more. Episode timestamps: One of the most exciting things Arik is working on these days. (0:32). Why is employee...
In this episode of the Remote Work Tribe podcast, we chat with Colin Kendall, Chief Marketing Officer at SC&H. We talk about his experience managing a hybrid team, how to align and make sure everyone is in sync, how to improve collaboration across the board, and more. Episode timestamps: What does Colin team look like at SC&H? (0:33). How to create an environment where a hybrid...
In this episode of the Remote Work Tribe podcast, we chat with Jeff Large, owner of Come Alive Creative. We talk about tech advancements around podcasting, having meaningful and interesting conversations with guests, AI and its impact in the industry, and more. Episode timestamps: What are the most surprising advancements in podcasting in the last 10 years? (1:07). AI and how it impacts...
In this episode of the Remote Work Tribe podcast, we chat with Lesley Pyle, founder and owner of HireMyMom.com. We discuss her backstory and what led her to start the business, hiring styles and onboarding, admin roles, and the impact of AI, using PR effectively, and more. Episode timestamps: Most interesting project Lesley is working on right now. (0:39). What inspired her to start this...
In this episode of the Remote Work Tribe podcast, we chat with April Dunford, a practical positioning expert who helps teams accelerate marketing and sales. We discuss some of the mindset shifts she’s had since writing her book, category creation, internal alignment and friction, positioning in the AI era, and more. Episode timestamps: What inspired her to write Obviously Awesome? (0:52)...
In this episode of the Remote Work Tribe podcast, we discuss the top 5 mistakes that AI SaaS businesses make when creating their homepage. From messaging problems to pricing and social proof, we walk through the most common mistakes we have found in our Clarity Jam sessions. Episode Timestamps: Mistake 1: No clear messaging wedge. (1:30) Mistake 2: No social proof above the fold. (3:03) Mistake...
In this episode of the Remote Work Tribe podcast, we chat with Barrett Brooks, Executive Coach to World Class Creators. We discuss some of the most common challenges creators face, burnout, how to get more out of work, hiring well, delegating to grow and succeed as a creator, and more. Episode Timestamps: Common challenges highly successful creators face. (0:48) How do creators tackle...
In this episode of the Remote Work Tribe podcast, we chat with Dev Basu, CEO at Powered by Search. We discuss the impact of AI in performance marketing, the importance of thinking beyond traffic when measuring success, team structure and evolution at PBS, executive presence, and more. Episode Timestamps: How is AI impacting search today, and what do they call it at PBS? (1:14) What changes...