In this episode of the Remote Work Tribe podcast, we chat with Liz Joly, Marketing Lead at Focus Lab. We discuss using AI systems for brand guidelines, distribution, and differentiation in a saturated, noisy environment, encouraging authenticity, and overcoming the cringe factor, among other topics.
Episode timestamps:
- One of the most exciting things Liz is working on these days. (0:35).
- Her take on AI. (1:24)
- Examples of how Liz and her team use AI. (2:02)
- What are brand guidelines? (3:51)
- Brand guidelines as an AI engine. (5:52)
- Distribution and differentiation in an AI-saturated landscape. (9:21)
- Distribution that breaks through the noise. (10:32)
- Authenticity from a company account perspective. (11:42)
- How to encourage authenticity as a company and for individual employees? (12:48)
- Sharing valuable content vs. oversharing. (14:38)
- Cringe mountain and how to get past the fear of posting. (16:24)
- Lightning round questions. (18:15)
We hope you enjoy it!
Links mentioned on the podcast:
