In this episode of the Remote Work Tribe podcast, we chat Arik Hanson, social media consultant for mid-sized and large companies. We discuss the importance of advocacy programs, the power of authenticity, social media platforms that are vital for brands today, AI influencers, and more.
Episode timestamps:
- One of the most exciting things Arik is working on these days. (0:32).
- Why is employee advocacy so vital now? (0:59)
- What makes up a good employee program? (2:04)
- How to work with teams to set up employees for success in advocacy programs? (3:49)
- Ensuring the brand is well presented by employees on social media. (5:31)
- What are big and mid-sized companies doing in social now that works? (9:16)
- Authenticity and how companies can showcase it. (9:45)
- How to gain influence when launching advocacy programs? (11:30)
- Most important platforms today for brands. (14:44)
- What is working on LinkedIn right now? (15:58)
- How can brands maximize success when partnering with influencers? (17:38)
- Finding influencers that are true partners. (19:24)
- Arik’s take on AI influencers. (21:49)
- The future of AI in the space. (23:07)
- Lightning round questions. (26:10)
We hope you enjoy it!
Links mentioned on the podcast
